How Big Tobacco Turned Nicotine Into a Performance Drug
Evan Baehr thought he had his body figured out. A clean-cut, 42-year-old tech entrepreneur and investor in Austin, Baehr lives the kind of performance-optimized, data-driven lifestyle that’s become so common in start-up culture. He works out five times a week. He takes 20 daily supplements, from B12 shots to creatine, …
