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Veda provides software solutions to enable organizations to dramatically reduce overhead costs by automating complex business rules for data extraction, transformation, and loading (ETL); creating a simplified and streamlined experience for everyone involved. Working with many Health Plans, Veda wanted to adopt the HITRUST framework to demonstrate their commitment to …
SEO audit (Sesa.id)
My team and I did auditing Sesa.id's for their on-page and off-page SEO performance and propose recommendations to improve their performance.
Content Marketing (iPrice)
I have to create data-driven content with a topic around iPrice. This aims to drive traffic and add backlinks to the website
Social Media Organic (Uniqlo)
Create a campaign strategy for Uniqlo social media based on previous Uniqlo campaigns.
CRM Case Study (Alibaba)
I have to analyze the end-to-end customer journey of Alibaba e-commerce to determine which campaign should be taken at each stage.
Analytics & Data Studio
Create a Google Data Studio Report for Google Merchandise Store, also gain insights from Google Analytics and give recommendations for a product that we chose.
Knowde Online Chemical Marketplace
We contributed to creating the online platform that connects chemical producers with customers. It’s a free, user-friendly frontend web app that allows buyers to search and purchase chemistry products from every major seller in the world! We expanded the online marketplace for chemicals to the fully fledged e-commerce network. Currently, …
Balancing Exclusivity and Sustainability in the Luxury Fashion Industry: #Burnberry
The principle of building and maintaining a reputation of exclusivity has long been acknowledged as the key to the success of luxury brands. The way these ambitions are realized often remains hidden from the public eye. In June 2018, British luxury brand Burberry faced considerable backlash after news surfaced that …
Housing Anywhere: Finding Accommodation Abroad at the Click of a Button
Founded in 2009, HousingAnywhere started as a student-to-student platform proposing its services to universities. At the time, the focus was to help international students find a suitable home in the Netherlands. Not only did the need for accommodation grow bigger, but international mobility became an overriding priority. Along with the …
SecureLink: When Growth Happens Faster Than a Wink
This is a case study on the growth of cybersecurity company Securelink which was later bought by Orange Cyberdefense.
The Motz Group
The Motz Group (TMG) is a world-recognized sports field and turf specialist company. Since 2018, I’ve contracted with TMG to develop a brand strategy that highlights the values and culture of the brand.
Rabobank: Coping with Reputational Downslide (A)
In 2013, Rabobank suffered a major fallout following the LIBOR scandal. The Communications and Corporate Affairs (CCA) at Rabo needed an overhaul. Communications expert, Leendert Bikker, was brought in to rectify the situation in 2016. He went on to reorganize the whole Corporate Communications Organisation and to launch the cooperative …
The national auto glass repair company hired me to develop strategies and write optimized copy for landing pages and email marketing sequences.
PennyCup Coffee Co.
PennyCup Coffee Co. is one of my favorite, long-standing clients! Services include paid social media advertising, organic social media strategy, brand management, and creative direction.
#MyReasonWNC COVID Public Health Campaign
Since September 2020, I've created messages and strategies for a regional COVID PSA campaign uniting local public health agencies in western North Carolina to share messages and critical information with residents.
Holistic Holiday Brands
Holistic Holiday at Sea is a vegan travel company with an international reputation; I develop marketing strategies for its renowned cruises and digital summits on plant-based nutrition.
Case Study - Emmaus Skin Care Launch
Emmaus sought to establish a strong presence in the Nigerian beauty market. They wanted people to know and understand the product and its benefits. Our client wanted to assert its position in the beauty space and Glam Brand was able to complete this task. Glam Brand Agency set up a …
Customer Case Study - YWCA
Customer story showcasing technology provider's impact on business results.
Powering a Win-Win for a Nonprofit and the Environment
This case study is a middle-funnel content asset. I created this asset by conducting client interviews with SMEs.
EU-Exit for SME Decision Makers- January 2016
What impact would a possible UK exit from the European Union have on small to medium sized businesses in England? A YouGov survey of 683 SME decision makers has been held to find their opinion on the matter. The answers to each of the questions were based on industry, age, …
The Coffee of Andradas: Building a Brand to Help a Community
Located in the mountainous region of Minas Gerais in Brazil, Andradas has the ideal environment for growing coffee. The community's high-quality coffee hadn’t had the chance to reach the outside world on a large scale when the COVID-19 pandemic hit. In a bid to improve the life of the farmers …
Rabobank: Regaining Trust in Communications and Corporate Affairs (B)
In 2013, Rabobank suffered a major fallout following the LIBOR scandal. The Communications and Corporate department had a hard time rectifying the situation. A new brand campaign was required and new people were brought on board.
SUPERSMART METRO TURKEY CASE STUDY
Covid19 has changed the way retailers and shoppers interact, and grocery retailers and Shop & Go's are no exception.