Julian Jackson

Julian Jackson is a writer with an extensive knowledge of photography. He works with businesses raising their profile and getting them better media exposure. His favourite subjects are the environment, film and photography.

julianj.journoportfolio.com

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Published on 11th March, 2016

How to Write Outstanding Case Studies

Good case studies are a very powerful “soft-sell” business tool for promoting products or services, particularly in a B2B environment. Most case studies are short, only a couple of pages, and tell the story of how the customer benefitted from ...
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Published on 27th Feb., 2016

Top Tips for Pitching to Editors

Getting through to editors is sometimes difficult. They are always busy. Particularly on Press Day, for print publications. Although more and more content is online, there are still thousands of magazines, newspapers, and local publications which have a press day ...